Obamacare organizers in Colorado are taking Obamacare promotion to a new low – at least in terms of their dress code.
A
health insurance provider is sending 20-something activists out on the
streets of Denver in their underwear to persuade young people to 'get
covered.'
The resulting
photos and video footage, which the organization published on Instagram
this week, has a protest flavor that comes complete with a Twitter
hashtag: #getcoveredCO.
And U.S. taxpayers are footing the bill for the risque street performances through a federal government loan.
ColoradoHealthOP, a statewide
insurance co-op that favors full enrollment in Obamacare and sells the
policies through the state's exchange, says it was 'approved for
federal funding within the Affordable Care Act in July 2012.'
The
group's Instagram photos show a cadre of five college-age activists in
their skivvies, carrying strategically placed 'Get Covered' signs while
they talk to their recruitment targets.
The Affordable Care Act's coverage model depends on enrolling 7 million Americans, including at least 2.5 million young people.
Without
the insurance premiums from the young and healthy to offset the higher
costs associated with being old and sick, the Obamacare system won't be
funded enough to sustain itself.
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